As an SEO expert I use it for checking organic impressions, queries that are bringing visitors to a site and the landing pages most commonly “landed” on.

It is also invaluable for checking the health of a website: it will warn you if your site is not suitably optimised for mobile devices and recently gave us a heads-up when web developer uploaded the wrong robots.txt file which disallowed all pages from being indexed by Google (yes, that’s another story).

So whether you were already a fan of Google Webmaster Tools or you are new to search optimisation check out the re-branded Google Search Console, it will help you improve the visibility of you content in search listings and help diagnose any problems with your website preventing it doing well in organic searches.